Articles A Road Map for Selecting Marketing TechnologyIt’s no secret that marketing has become heavily dependent on technology and that the number…RSNJanuary 12, 2021
Articles Where the Full Value of Marketing Procurement is RecognizedThe relationship between marketing and procurement has often been tumultuous since “marketing procurement” appeared on…RSNJanuary 8, 2021
Articles Demonstrating the Value of Marketing ProcurementEarlier this year, the World Federation of Advertisers (WFA) published an important report on the…RSNJanuary 8, 2021
Articles WFA Research Benchmarks the State of Marketing ProcurementThis summer, the World Federation of Advertisers published an illuminating report about the current state…RSNJanuary 8, 2021
Articles E-Commerce Growth Makes Effective Packaging Procurement CriticalEvery year, companies spend billions on packaging for their products. According to a recent research…RSNOctober 19, 2020
Articles The ABCs of Print TCOMost readers of this article are probably familiar with the concept of total cost of…RSNOctober 19, 2020
Articles How Print E-Sourcing Helps Solve the Tail Spend Catch-22Managing tail spend has been an important topic for sourcing and supply chain professionals for…RSNSeptember 15, 2020
Articles How COVID-19 Has Affected Marketing SpendingAs the number of COVID-19 cases in the U.S. began to spiral upward in March,…RSNAugust 18, 2020
Articles Managing Marketing Procurement Through a KRALJIC LensIn a landmark 1983 article in the Harvard Business Review, Peter Kraljic introduced a purchasing portfolio…RSNAugust 18, 2020
Articles Shared Decision-Making – The Path to a Productive Procurement-Marketing PartnershipThe relationship between marketing and procurement has often been strained since “marketing procurement” became a…RSNAugust 18, 2020
Articles Four Critical Attributes of Marketing SoftwareIt’s no secret that marketing and technology have become deeply entwined over the past two…RSNJuly 16, 2020
Articles Celebrating Rock Stars in Marketing ProcurementThe coronavirus pandemic and the “social distancing” actions taken to control it have resulted in…RSNJuly 16, 2020
Articles Procurement Has Room to Improve on Gender DiversityI’ve been working in procurement for years, and I’m a passionate advocate for elevating the…BrandenJune 28, 2020
Articles Agility is Key for Successful Marketing Procurement in the Rest of 2020By now, everyone in business knows that the COVID-19 pandemic is causing immense economic damage…BrandenJune 28, 2020
Articles A Vital Step to Managing Marketing Spending During a PandemicThe global pandemic of COVID-19, the disease caused by the novel coronavirus, is disrupting economic…RSNApril 6, 2020