Why Read This eBook?
January of this year probably feels like ancient history to most marketers. At the beginning of the year, marketers had many reasons to be optimistic about the business outlook for 2020. The U.S. economy had grown by 2.3% in 2019, and unemployment was at a fifty-year low.
The situation changed quickly and dramatically with the appearance of the coronavirus. By the end of March, most U.S. states had imposed mandatory business closings and stay at home orders in some form, which put most marketers and other business leaders in full-on crisis management mode for several weeks. By late May, however, most states had started to relax restrictions and reopen their economies.
But the economic “restart” came with significant consequences. By late June, the number of COVID-19 cases was rising rapidly in many states, and by early July, the spread of the virus had reached critical levels in several states. As a result, many state and local leaders reinstated mandatory business closings and imposed other restrictions on economic activity.
The U.S. economy is now in COVID-19 recovery mode, but business conditions are likely to remain unsettled for the next 6 to 12 months because of the unpredictable trajectory of the pandemic. The task for marketing leaders is to design marketing plans that will enable their company to successfully navigate these uncertain times.
Read This eBook For Insights On:
- The current (and future) state of the economy
- How COVID-19 has impacted marketing . . . so far
- How marketers can design marketing plans that will be effective during the COVID-19 recovery