RSN's First Spend Optimization Series

Your Passport to an “Advanced Degree”
in Spend Optimization

Month of January 2021

Companies that prosper in 2021 will excel at spend optimization, which can be defined as reducing non-strategic costs, while simultaneously investing more in areas that will drive revenue and profit growth. RSN is hosting a special series of virtual panel discussions that will help procurement professionals master the art of spend optimization.

Each session in our series will address a single type of spending, and each will feature panelists having extensive experience with that spend category.

Join us for these events to earn your “advanced degree” in spend optimization. You can register for individual sessions, or you can save your seat for the whole series in one easy step. And if you’re not sure you can attend, register anyway and we’ll send you a link to the recording.

Session 1:


Spending on packaging is expected to reach $1.05 trillion by 2024 driven by the explosive growth of online shopping and the adoption of direct-to-consumer business models. Meanwhile, consumers are increasingly demanding that businesses use packaging that is environmentally sustainable. This session will explore the opportunities and challenges that define the future of packaging.

Watch Recording

Session 2:


January 21, 2021 | 1 pm EST

The global market for printed labels was valued at $38 billion in 2017, and it is expected to reach $67 billion in 2026. Virtually all consumer products and many industrial products require labels, and many marketers view labels as an important part of brand identity. This session will examine how companies can maximize the value of their label investments.

Register for Session 2
Session 3:

Content Marketing Services

January 28, 2021 | 1 pm EST

Research shows that U.S. companies will spend $63.3 billion on content marketing in 2020, and about half of all companies outsource at least some of their content marketing activities. Outsourcing content work can be highly effective, but managing spending with a stable of external service providers can be challenging. This session will provide practical tips for optimizing external content marketing spend.

Register for Session 3