White Paper

Four Steps For Sourcing Pros to Win The Hearts of Marketers

“Once upon a time, Martians [men] and Venusians [women] met, fell in love, and had happy relationships together because they respected and accepted their differences. Then they came to Earth and amnesia set in: they forgot they were from different planets.”

“And since that day men and women have been in conflict.”

With a few minor changes, these passages from the back cover and the first chapter of John Gray’s best seller, Men Are from Mars, Women Are from Venus, could be applied to procurement and marketing. It can seem at times as if they are from different planets…

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