Why Read This White Paper?
In many companies, procurement professionals and marketers work as a cohesive team to drive greater marketing effectiveness and efficiency. But in too many organizations, the relationship between procurement and marketing is still strained, if not openly antagonistic.
Marketing procurement is the practice of having the procurement function play a substantial role in sourcing the products and services used by marketing, and it has the potential to deliver an array of important benefits. But those benefits will only be realized if marketers and sourcing professionals work collaboratively and develop a true partnership.