By: Sue Doerfler
Having worked for several small print-management companies, Sarah Scudder observed that companies spending US$1 million to $5 million in print and marketing services didn’t have a centralized solution, nor did they single-source the category. “What surprised me the most was that procurement and marketing didn’t work cooperatively. Marketing controlled the marketing spend and typically didn’t want to work with procurement,” she says. Now, as president of Real Sourcing Network (RSN), a New York-based print-spend software provider, she’s working to change that.