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How Will Marketing Change in 2021 and What Will That Mean for Procurement?

By November 15, 2020November 30th, 2020No Comments

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2020 will be a year most marketers and marketing procurement professionals will never forget. The COVID-19 pandemic disrupted the business operations and upended the marketing plans of companies around the world. Now, many marketing and procurement leaders are shifting their focus to 2021, and effective planning for next year will require thoughtful answers to several critical questions.

Sandy Kane

CEO
Real Sourcing Network (RSN)

Danielle Vona

CMO and Chief Thinker
The Marketing Posse

Sabrina Traskos

Commercial Procurement
AstraZeneca

Alex Alzate

Director, Marketing Operations, Content Platforms
GSK

Matt Smith

Sr. Director of Marketing and Communications
Medical Society of Virginia