Your Passport to an “Advanced Degree”
in Spend Optimization

Companies that prosper in 2021 will excel at spend optimization, which can be defined as reducing non-strategic costs, while simultaneously investing more in areas that will drive revenue and profit growth. RSN hosted a special series of virtual panel discussions that will help procurement professionals master the art of spend optimization.


Each session in our series addresses a single type of spending, and each features panelists with extensive experience in that spend category.


Watch these panels to earn your “advanced degree” in spend optimization.

Session 1:


Spending on packaging is expected to reach $1.05 trillion by 2024 driven by the explosive growth of online shopping and the adoption of direct-to-consumer business models. Meanwhile, consumers are increasingly demanding that businesses use packaging that is environmentally sustainable. This session will explore the opportunities and challenges that define the future of packaging.

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Session 2:


The global market for printed labels was valued at $38 billion in 2017, and it is expected to reach $67 billion in 2026. Virtually all consumer products and many industrial products require labels, and many marketers view labels as an important part of brand identity. This session will examine how companies can maximize the value of their label investments.

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Session 3:

Content Marketing Services

Research shows that U.S. companies will spend $63.3 billion on content marketing in 2020, and about half of all companies outsource at least some of their content marketing activities. Outsourcing content work can be highly effective, but managing spending with a stable of external service providers can be challenging. This session will provide practical tips for optimizing external content marketing spend.

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