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What’s Ahead for Marketing in 2020?

By June 9, 2020July 25th, 2021No Comments

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The coronavirus pandemic has wreaked havoc on marketing plans over the past several months as companies have responded to the economic disruption caused by stay-at-home orders and mandatory business closings. But things are beginning to change. Several European countries and U.S. states have announced plans for reopening their economies, and some have already begun the process.

So now the important question is: What will marketing look like over the rest of 2020? Our panel, featuring senior marketing executives, addresses this vital question. Our stellar panel of marketing leaders, share their thoughts about:

  • How marketing spending levels are likely to change during the balance of 2020

  • What changes in marketing tactics they may implement

  • Whether there are long-lasting changes in buyer behavior that may dictate long-term changes in marketing practices

  • Whether changes in internal marketing work processes implemented because of the pandemic will persist after the pandemic is over

  • The status of events scheduled for the rest of 2020 (and for the first half of 2021)

If you’re involved with marketing procurement professionals, this program is for you.

Sandy Kane

Real Sourcing Network (RSN)

Meg Travis

Director, Global Head of Marketing
Iron Mountain Entertainment Services

Donna Spangler-Josephson

Sr VP & Chief Marketing Officer
Corner Bakery

Stephanie Hoppe

Chief Marketing Officer
Strategic Transaction Management

Linda Neukirchner

VP of Marketing