Procurement Executive Roundtable

The Psychology of Buying

Why do we buy what we buy? What subconscious motivations drive our choices? How much do outside influences manipulate our thought processes?

Consider your most recent vehicle purchase: Was it an eco-friendly, head turning new Tesla? Perhaps it was a used 1969 Volkswagon van that rekindled your hippie days of yore. Maybe you bought that sturdy, pragmatic pickup truck to help you on your many excursions of work and play.

Color? Horse power? Sound system? Leather seats? Rims? Four wheel drive?

What makes a sourcing professional say “yes” to one vendor and “no” to another? How do stakeholders determine which suppliers to work with and which ones to pass over? Why are procurement leaders wary of tech vendors and consultants?

Cost? Quality? Reliability? Sustainability? Diversity? Values?

Our erudite panelists will dig deep into their collective subcortexes to reveal their subliminal motivations for buying what they buy. If their cortexes are working properly, they will also share their secrets for finding the perfect vendors for the appropriate procurement categories. And, yes, each member promises to reveal the make and model of his/her most recent vehicle purchase.

When:Thursday, September 19th

Where: HERE Technologies

425 W Randolph Avenue, Chicago, IL 60606

Time: 6 – 8:30pm CST

Format: networking, appetizers, drinks and a panel

Live stream: to join the live stream at 7:25pm for the panel, go to our Facebook page HERE; post your questions and we will ask them to the panel for you



Sheena Smith

VP Client Services & Managing Director
Spend Matters


Scott Ottenheimer

VP – Head of Procurement
QBE North America


Mike Morsch

VP Global Procurement & Supply Chain
CDK Global


Katie Smith

Head of Global Strategic Sourcing
& Procurement
HERE Technologies

Meet The Sponsors