Virtual Events

How Will Marketing Change in 2021 and What Will That Mean for Procurement?

By October 27, 2019October 13th, 2020No Comments

An RSN Truth from the Trenches
Virtual Event

2020 will be a year most marketers and marketing procurement professionals will never forget. The COVID-19 pandemic disrupted the business operations and upended the marketing plans of companies around the world.

Now, many marketing and procurement leaders are shifting their focus to 2021, and effective planning for next year will require thoughtful answers to several critical questions.

  • Will the economic recovery that began in the second half of this year continue in 2021, and what does that mean for our revenue growth opportunities next year?

  • Will the new customer shopping and buying behaviors brought about by the pandemic continue in2021, and if so, how will those new behaviors affect our marketing strategy and tactics?

  • How will our overall level of marketing spending change in 2021, and will we need to reallocate budget resources to new or different marketing channels, technologies, or human capabilities?

On November 10, 2020 at 1 pm EST, we’ll be hosting an RSN Truth from the Trenches virtual event to explore these and other vital strategic issues. Our CEO Sandy Kane will be joined by a panel of marketing and procurement executives who will discuss how their company’s marketing strategy and tactics will change in 2021 and what those changes will mean for marketing procurement.


Sandy Kane

Real Sourcing Network (RSN)

Save your seat today!

November 10th
1pm EDT | 10am PDT


Meet the Speakers

Danielle Vona

CMO and Chief Thinker
The Marketing Posse

Sabrina Traskos

Commercial Procurement

Matt Smith

Sr. Director of Marketing and Communications
Medical Society of Virginia