Truth from the Trenches Series
Why Print Should be Part of Your Omnichannel Marketing Toolkit
Multiple research studies have shown that printed marketing communications appeal to consumers and business buyers in ways that digital communications cannot duplicate. Even more studies show that companies have greater success when they use an integrated, omnichannel approach to marketing.
So you might think most companies routinely include a print component in their omnichannel marketing programs, but that hasn’t been the case. Until recently, it was cumbersome to incorporate print in omnichannel marketing programs. That’s no longer true, but many companies still haven’t added print to their omnichannel marketing toolkit.
On February 16, 2021 at 1 pm EST, we’ll be hosting an RSN Truth from the Trenches virtual event to explore the role of print in omnichannel marketing. Our CEO Sandy Kane will be joined by John Follett, Co-Founder and Chief Customer Success Officer at Demand Metric Research Corporation, and Nick Runyon, Chief Marketing Officer at PFL. John and Nick will be sharing the major findings from their latest survey on “The State of Multichannel Marketing,” and they’ll explain why print should be part of your omnichannel marketing programs.
If you can’t attend the live event, don’t worry! Register anyway, and we’ll send you a link to the recording.