The benefits of having procurement professionals involved in purchasing marketing services and managing relationships with service providers have been widely understood for more than two decades. In many companies, however, the relationship between procurement and marketing – where one exists at all – is stand-offish at best.
We will explore how sourcing pros can build a more collaborative relationship with their marketing peers. In this fast-paced webinar, Sandy Kane, the CEO of Real Sourcing Network, will be joined by a stellar panel of marketing procurement professionals who will share their real-world strategies for creating and sustaining relationships that produce value for marketers and for the business.
Sandy Kane (Moderator)
Real Sourcing Network (RSN)
Luis Alvarez (Panelist)
David Carminucci (Panelist)
Nicky Dilsworth-Floyd (Panelist)