Past Webinars

Why Direct Mail Still Matters

By November 18, 2019 November 22nd, 2019 No Comments

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Marketing pundits have been predicting the death of direct mail for more than two decades. But to paraphrase Mark Twain, the reports of its death have been a gross exaggeration. Direct mail hasn’t died, and in fact, it’s experiencing a renaissance.

This webinar will explore why direct mail is still a powerful marketing channel and how new tools and techniques are making direct mail even more effective.

Sandy Kane, the CEO of Real Sourcing Network, and Gary Reblin, the Vice President of New Products and Innovation for the U.S. Postal Service, will be leading this important and informative discussion.

Sandy Kane

CEO
Real Sourcing Network

Gary Reblin

VP New Products & Innovation
USPS